ChatGPT Referral Traffic Decline: What It Means for AI Visibility
The October 2026 ChatGPT referral traffic decline was lost attribution, not lost visitors. How to check your own data and track AI referrals from here.
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What Would Make a GEO Tool the Standard? Four Things We Bet On
A GEO tool becomes the standard when its numbers read plainly, pass easily between people, cost a flat price, and start in a minute. How we build for each.
How We Measure AI Visibility: The Signals Behind One Score
What an AI visibility score should count, how links, names, question popularity, and engines are weighed into one number, and what we keep improving.
GEO Looks Like Early SEO, Except the Ground Keeps Moving
GEO resembles SEO before Search Console, but AI citations shift far faster. Why that calls for a continuous benchmark, and the mission we set ourselves.
How to Check Any Website's AI Visibility in Chrome
A step-by-step guide to checking any website's AI visibility in Chrome: install the extension, measure a site, and read the results.
GEO vs AEO: What the Terms Actually Mean
GEO vs AEO explained with primary sources: where answer engine optimization came from, what AEO and LLMO mean, and which term to use.
GEO vs SEO: What Actually Differs, and What Doesn't
GEO vs SEO explained: what each optimizes for, what they share, and why generative engine optimization builds on SEO instead of replacing it.
AIO vs. GEO: A Practical Guide to AI Search Visibility
Understand AIO and GEO, improve the pages your customers rely on, and measure AI search visibility with a practical, evidence-led workflow.